Father’s Day 2025 was designed around the quirky insight that Indian dads love watching news channels and always at full volume. The campaign reimagined this behavior in a playful way, turning food items into news anchors, reporters, and panelists debating the “Top Dishes of the Day.” The visual language borrowed cues from Indian news broadcast design, blending humor, nostalgia, and motion-driven energy. My role included concept development, visual storytelling, and UI design, ensuring the experience delivered both fun and familiarity through bold compositions and typographic hierarchy.