Where empathy meets interface.
Where empathy meets interface.
Where empathy meets interface.
I’m Aroop, designing experiences, products & stories shaped by clarity, creativity, and impact.
I create digital products that feels simple, human, and a little bit magical.
Trusted by the best
Trusted by the best
Trusted by the best
Who I am
Hey, I’m Aroop - a Designer focused on building thoughtful, user-centered experiences that balance clarity, emotion, and scale.
I currently work at Swiggy as a Lead Designer, shaping intuitive digital journeys used by millions every day. Previously, at Sparklabs India, I designed high-impact, data-driven Amazon product experiences for diverse brands. Earlier in my career at TheCodexa, I led brand and product design initiatives, crafting cohesive identities that married creativity with function.
My journey began in graphic design, evolved through branding, and today sits at the intersection of product thinking and user experience — where I focus on solving real problems through simple, purposeful, and scalable design.
Hey, I’m Aroop - a Designer focused on building thoughtful, user-centered experiences that balance clarity, emotion, and scale.
I currently work at Swiggy as a Lead Designer, shaping intuitive digital journeys used by millions every day. Previously, at Sparklabs India, I designed high-impact, data-driven Amazon product experiences for diverse brands. Earlier in my career at TheCodexa, I led brand and product design initiatives, crafting cohesive identities that married creativity with function.
My journey began in graphic design, evolved through branding, and today sits at the intersection of product thinking and user experience — where I focus on solving real problems through simple, purposeful, and scalable design.
Hey, I’m Aroop - a Designer focused on building thoughtful, user-centered experiences that balance clarity, emotion, and scale.
I currently work at Swiggy as a Lead Designer, shaping intuitive digital journeys used by millions every day. Previously, at Sparklabs India, I designed high-impact, data-driven Amazon product experiences for diverse brands. Earlier in my career at TheCodexa, I led brand and product design initiatives, crafting cohesive identities that married creativity with function.
My journey began in graphic design, evolved through branding, and today sits at the intersection of product thinking and user experience — where I focus on solving real problems through simple, purposeful, and scalable design.
Swiggy
Lead Designer
2024-NOW
Sparklabs India
Graphic Designer
2023-2024
The Codexa
UI & Graphic Designer
2020-2023
Rann Labs Technologies
UI/UX Internship
2021-2021
Swiggy
Lead Designer
2024-NOW
Sparklabs India
Graphic Designer
2023-2024
The Codexa
UI & Graphic Designer
2020-2023
Rann Labs Technologies
UI/UX Internship
2021-2021
Swiggy
Lead Designer
2024-NOW
Sparklabs India
Graphic Designer
2023-2024
The Codexa
UI & Graphic Designer
2020-2023
Rann Labs Technologies
UI/UX Internship
2021-2021
Spotlights of 2025
Education
Attended 25+ Design Events, Meetups & Workshops
I’ve been part of 25+ design gatherings, from FOF Mumbai, Designare, and Sandskriti to many other creative community events learning, sharing, and connecting with designers shaping the future of design in India.
Education
Attended 25+ Design Events, Meetups & Workshops
I’ve been part of 25+ design gatherings, from FOF Mumbai, Designare, and Sandskriti to many other creative community events learning, sharing, and connecting with designers shaping the future of design in India.
Education
Attended 25+ Design Events, Meetups & Workshops
I’ve been part of 25+ design gatherings, from FOF Mumbai, Designare, and Sandskriti to many other creative community events learning, sharing, and connecting with designers shaping the future of design in India.
Travel
Traveled across Kedarnath, Varanasi & Puri discovering stories of people, culture, and design along the way.
A 22km trek to Kedarnath and time spent in Varanasi’s ghats taught me as much about empathy and rhythm as any design book could.
Travel
Traveled across Kedarnath, Varanasi & Puri discovering stories of people, culture, and design along the way.
A 22km trek to Kedarnath and time spent in Varanasi’s ghats taught me as much about empathy and rhythm as any design book could.
Travel
Traveled across Kedarnath, Varanasi & Puri discovering stories of people, culture, and design along the way.
A 22km trek to Kedarnath and time spent in Varanasi’s ghats taught me as much about empathy and rhythm as any design book could.
Get to know me?
Get to know me?
View the chapter on my interests, stories and life outside of work.
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